Indian Railways tunes in to revenues with music, films
The railways will put up ATMs on platforms in stations, offer music and movies in trains and ‘brand’ trains to boost advertising revenue, opening up new revenue streams.
These and other initiatives on revenues for Indian Railways from non-fare sources were announced by Railway Minister Suresh Prabhu on Tuesday. The Minister unveiled the Railways’ first non-fare revenue policy, out-of-home advertising policy, train branding policy, content-on-demand and rail radio policy along with an ATM policy.
The ATMs are likely to be located at the end of platforms or at a prominent place in the circulating area of stations.
“ATMs require round-the-clock security so setting up such facilities at rail platforms will reduce the security cost,” Mr. Prabhu said at a press conference here.
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