Indian Railways - Electronic Gurudev

While the Indian Railways (IR) struggles to retain relevance in tomorrow’s economy, frequent accidents on the railway network have exposed that it is operating under severe stress. This has led to a situation where needs of punctual running can no longer be balanced with need to carry out critical, safety-related maintenance activities, which require stopping of train movement. Most of the maintenance activities need physical stoppage of trains, with the period for this being called a traffic block. The Railways has reached a stage where physical time available is not commensurate with required maintenance in several locations. This is the case on several of the routes. This has led to adoption of expedient processes under duress and a general sense of exasperation. Given that laying o...

The railways will put up ATMs on platforms in stations, offer music and movies in trains and ‘brand’ trains to boost advertising revenue, opening up new revenue streams. These and other initiatives on revenues for Indian Railways from non-fare sources were announced by Railway Minister Suresh Prabhu on Tuesday. The Minister unveiled the Railways’ first non-fare revenue policy, out-of-home advertising policy, train branding policy, content-on-demand and rail radio policy along with an ATM policy. The ATMs are likely to be located at the end of platforms or at a prominent place in the circulating area of stations. “ATMs require round-the-clock security so setting up such facilities at rail platforms will reduce the security cost,” Mr. Prabhu said at a press conference here. “...

Tag: Indian Railways

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Indian Railways tunes in to revenues with music, films