Adult content views on smartphones up by 75% as data rates drop in India
Over the past two decades, the adult industry has often been credited globally with the mainstreaming of innovations in consumer technology, such as video formats, Web searches, and discreet chat rooms.
The latest in that swelling list appears to be mobile data: Porn-viewing on the hand-phone seems to have surged as data costs plunged in India’s telecom industry.
The viewing of adult content soared 75% since data rates came crashing down in the second half of last fiscal year under severe competitive pressure, according to video viewership tracker Vidooly’s findings, available exclusively with ET.
New entrant Reliance Jio’s aggressive pricing forced incumbents Bharti Airtel, Vodafone, and Idea Cellular to sharply cut data rates, even as porn viewing surged - primarily in the tier 2 and ...